The Type Beat phenomenon emerged some years ago and has been around ever since, mainly on YouTube. By titling content with the ‘Rapper Type Beat’ – formula, producers use it as a way of marketing and promoting their instrumentals online. While most don’t see any problem, some seem to dislike this strategy of getting additional exposure.

The controversy about so-called Type Beat producers has been relatively high from the beginning. Some might remember the twitter feud between music industry legend 9th Wonder, and one of the most popular Type Beat producers Taz Taylor.

9th Wonder Twitter Post

Since then, the percentage of producers creating Type Beats has radically increased. With producers like mjNichols, TheBeatPlug or Superstaar in the front line, it has become more and more common to promote beats this way on YouTube.

Since we use Type Beat titles ourselves, this is a good opportunity to spotlight both, the benefits and disadvantages aswell as the question, whether you should use it for titling content yourself.

Copycats and lacking creativity

Critics are often under the impression that beats online sound extremely similar, due to the majority copying famous rapper’s songs, only to then be able to promote it with type beat titles. Despite overstated, it is a valid point to make. In fact, there are producers who take popular hits, tweak the chord progression just a little and finish without putting any creative effort into their craft.

Bandwagon Riders

Another aspect of criticism towards Type Beats,  is the circumstance of almost everyone doing it. Probably around 90% of online producers use this way of titling their beats, which leads to even more producers jumping the bandwagon. Some might argue, using original titles might help to stand out, but that remains questionable.

Popular because it works?

You might wonder, why such a huge part of the producer community is actually using it. Could it be that it simply works? The correct answer is: Yes, it most definitely does. This can be backed up by actual facts and statistics.

Google Trends is a useful tool for reviewing the search interest for  particular topics. You can also compare separate search entries. So let us compare drake type beat, one of the most common Type Beats,  and hiphop beat , to find out which one of these is more popular on YouTube.

What’s considerable is the change of interest both search entries experienced over the past five years. While in 2012 the term hiphop beat was slightly more popular than drake type beat, it completely changed. In 2017 ‘drake type beat’  is five times more popular than hiphop beat.

Apart of that, literally all our most clicked videos on YouTube are Type Beats and it is safe to say, the reason for these amounts of views are the Type Beat titles.

Production and Marketing as two separate steps

What naysayers often forget when trashtalking about how all Type Beats sound the same, is the distinction between producing instrumentals and marketing them in a profitable way. Often producers don’t even change their formula of making beats. They create their music in the way, they have always done it before and don’t think about anything else yet. It is only when it comes to publishing, that they start thinking about what title would be suitable. The point, I’m trying to make, is that labeling a product a certain way, doesn’t mean it has been produced differently.

Sales mean Money

And even if producers are copying songs of popular artists and title them accordingly, all it means to them is more sales. When a rapper’s song goes viral, it goes viral for several reasons, one of the most important being the beat itself. By recreating the beat in the same style, it is likely to be a top seller and bring in money. In this situation it really comes down to how much creativity and originality you want to sacrifice in order to make the highest possible profit, but at the same time looking like a sellout to some.

Conclusion – Should I use Type Beat Titles?

The decision is completely up to you. On one hand you can appear more original and more freely express your creativity without these titles, but on the other hand you might also loose valuable traffic that comes through YouTube’s search engine. When you ask for my personal opinion, I would tell you this:

In case it is used moderately in a way that doesn’t affect your music’s quality, it is an absolutely reasonable measure to benefit from. If you are not convinced, just think about the alternatives. Literally putting the blank name of the beat in the title, will leave you with disappointing view counts.

After all, what are high quality instrumentals worth when they aren’t heard.